Rauw Alejandro

In 2017 Puerto Rican singer Luis Fonsi and Daddy Yankee released Despacito and it was the top-streamed track in just six months. It was a combination of reggaeton and pop that attracted attention to Latin Music but also reggaeton. In 2015 there were two mostly songs with Spanish lyrics on the Billboard Top 100 and in 2016 there were four. The Despacito album reached its peak success in 2017, 19 songs mainly composed in Spanish reached the top 100. The number grew to 41 by 2020. Justin Bieber re-mixed Despacito with a Spanish version in 2017. In the year following, popular artists began working with reggaeton acts. Drake teamed with Bad Bunny to produce MIA (2018) and Madonna worked on Medellin along with Maluma (2019). The gradual mainstreaming of reggaeton became an issue for certain performers in the year 2020. Rauw alejandro and a young generation, however, were keen to keep the look. It was often associated with electronic dance and other styles.

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